/* ==========================================================================
   HYPHEN — Double Shot Radiance Lift Serum
   Case study page · light-only · self-contained (no dependency on style.css)
   Palette sampled from the product references in brand film/reference/
   ========================================================================== */

/* ---------- 1. TOKENS ---------- */
:root{
  --h-cream:#FCF8F2;
  --h-paper:#FFFFFF;
  --h-sand:#F4ECDF;
  --h-sand-2:#EFE4D3;
  --h-yellow:#FEE15F;
  --h-yellow-soft:#FFF7C9;
  --h-gold:#FE9B06;
  --h-gold-2:#F1A82A;
  --h-amber:#CB6A03;
  --h-clear:#E7EDEC;
  --h-clear-2:#D6E2DF;
  --h-ink:#1A1714;
  --h-ink-soft:#6E655A;
  --h-ink-faint:#A29889;
  --h-line:rgba(26,23,20,.13);
  --h-line-soft:rgba(26,23,20,.07);

  --ff-display:"Clash Display","Space Grotesk",sans-serif;
  --ff-sans:"General Sans","Space Grotesk",system-ui,sans-serif;
  --ff-serif:"Zodiak",Georgia,"Times New Roman",serif;

  --pad:clamp(1.4rem,6vw,7.5rem);
  --rail:clamp(64px,5.2vw,88px);
  --ease:cubic-bezier(.19,1,.22,1);
  --ease-out:cubic-bezier(.22,.61,.36,1);
  --r:16px;
}

/* ---------- 2. BASE ---------- */
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
html,body{margin:0;padding:0}
body.hy{
  background:var(--h-cream);
  color:var(--h-ink);
  font-family:var(--ff-sans);
  font-size:clamp(14.5px,.95vw,16px);
  line-height:1.68;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
@media (min-width:901px){ body.hy{cursor:none} }
img,video{display:block;max-width:100%}
figure{margin:0}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;background:none;border:none;padding:0;margin:0}
@media (min-width:901px){ body.hy a,body.hy button{cursor:none} }
:focus-visible{outline:2px solid var(--h-gold);outline-offset:3px;border-radius:4px}
::selection{background:var(--h-yellow);color:var(--h-ink)}

.hy-main{padding-left:var(--rail)}
.hy-sec{padding:clamp(5.5rem,13vh,11rem) var(--pad);position:relative}
.hy-sec--tight{padding-top:clamp(3rem,7vh,6rem)}
.hy-sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

/* ---------- 3. TYPE PRIMITIVES ---------- */
.hy-eyebrow{
  display:flex;align-items:center;gap:.7rem;
  font-size:.63rem;letter-spacing:.24em;text-transform:uppercase;
  color:var(--h-ink-faint);font-weight:500;margin-bottom:1.6rem;
}
.hy-eyebrow .idx{
  display:inline-flex;align-items:center;justify-content:center;
  min-width:1.5rem;height:1.5rem;padding:0 .35rem;border-radius:999px;
  background:var(--h-yellow);color:var(--h-ink);font-weight:600;letter-spacing:.06em;
}
.hy-eyebrow::after{content:"";flex:1;height:1px;background:var(--h-line-soft);max-width:5rem}

.hy-h1{font-family:var(--ff-display);font-weight:600;letter-spacing:-.03em;line-height:.94;
  font-size:clamp(2.6rem,8vw,7rem);margin:0}
.hy-h2{font-family:var(--ff-display);font-weight:600;letter-spacing:-.028em;line-height:.98;
  font-size:clamp(2.1rem,5.4vw,4.4rem);margin:0 0 1.4rem}
.hy-h3{font-family:var(--ff-display);font-weight:600;letter-spacing:-.02em;line-height:1.08;
  font-size:clamp(1.25rem,2.4vw,1.95rem);margin:0 0 .6rem}
.hy-h4{font-family:var(--ff-display);font-weight:600;letter-spacing:-.01em;line-height:1.15;
  font-size:clamp(1.02rem,1.5vw,1.22rem);margin:0 0 .45rem}
.hy-lead{font-size:clamp(1.02rem,1.5vw,1.32rem);line-height:1.62;color:var(--h-ink-soft);max-width:56ch}
.hy-lead em{font-style:italic;color:var(--h-ink)}
.hy-p{color:var(--h-ink-soft);max-width:64ch;margin:0 0 1.05rem}
.hy-p:last-child{margin-bottom:0}
.hy-p strong{color:var(--h-ink);font-weight:600}
.hy-p em{font-style:italic;color:var(--h-ink)}
.hy-mono{font-size:.63rem;letter-spacing:.22em;text-transform:uppercase;color:var(--h-ink-faint);font-weight:500}
.hy-serif{font-family:var(--ff-serif);font-weight:400}
.hy-cap{display:block;font-size:.66rem;letter-spacing:.16em;text-transform:uppercase;
  color:var(--h-ink-faint);margin-top:.75rem;font-weight:500}

/* the endline lockup, echoing the product key visual */
.hy-endline{
  font-family:var(--ff-serif);font-weight:400;
  font-size:clamp(1.45rem,4.2vw,3.5rem);line-height:1.16;letter-spacing:.005em;
  color:var(--h-amber);margin:0;
  background:linear-gradient(96deg,#B8620A,#E8961A 42%,#C67208);
  -webkit-background-clip:text;background-clip:text;color:transparent;
}
.hy-endline--sm{font-size:clamp(1.05rem,2.3vw,1.7rem)}

/* ---------- 4. THE HYPHEN MARK ---------- */
.hy-mark{display:inline-block;width:2.4rem;height:2px;background:var(--h-ink);vertical-align:middle;border-radius:2px}
.hy-mark--gold{background:linear-gradient(90deg,var(--h-gold),var(--h-yellow))}

/* animated section divider */
.hy-div{padding:0 var(--pad);margin:0}
.hy-div span{display:block;height:1px;background:var(--h-line);
  transform:scaleX(0);transform-origin:left;transition:transform 1.5s var(--ease)}
.hy-div.is-in span{transform:scaleX(1)}

/* ---------- 5. CURSOR ---------- */
.hy-cursor{position:fixed;top:0;left:0;z-index:9000;pointer-events:none;
  mix-blend-mode:normal;opacity:0;transition:opacity .3s}
.hy-cursor.is-on{opacity:1}
.hy-cursor__dot{position:absolute;width:6px;height:6px;margin:-3px 0 0 -3px;border-radius:50%;
  background:var(--h-ink);transition:transform .3s var(--ease),background .3s}
.hy-cursor__ring{position:absolute;width:34px;height:34px;margin:-17px 0 0 -17px;border-radius:50%;
  border:1px solid rgba(26,23,20,.32);transition:width .35s var(--ease),height .35s var(--ease),
  margin .35s var(--ease),border-color .3s,background .3s}
.hy-cursor.is-hover .hy-cursor__ring{width:56px;height:56px;margin:-28px 0 0 -28px;border-color:transparent;background:rgba(254,155,6,.16)}
.hy-cursor.is-hover .hy-cursor__dot{transform:scale(.4)}
.hy-cursor__label{position:absolute;left:0;top:26px;transform:translateX(-50%) translateY(6px);
  white-space:nowrap;font-size:.6rem;letter-spacing:.16em;text-transform:uppercase;font-weight:600;
  background:var(--h-ink);color:var(--h-cream);padding:.3rem .6rem;border-radius:99px;
  opacity:0;transition:opacity .28s,transform .28s var(--ease)}
.hy-cursor.is-label .hy-cursor__label{opacity:1;transform:translateX(-50%) translateY(0)}
.hy-drop{position:fixed;top:0;left:0;width:11px;height:11px;border-radius:50%;z-index:8998;
  pointer-events:none;opacity:0;transition:opacity .5s;filter:blur(.3px)}
.hy-drop.is-on{opacity:.9}
.hy-drop--gold{background:radial-gradient(circle at 34% 30%,#FFE7A8,var(--h-gold) 62%,#D97D04)}
.hy-drop--clear{width:9px;height:9px;background:radial-gradient(circle at 34% 30%,#fff,#DCE7E4 60%,#B9CCC7)}
@media (max-width:900px){.hy-cursor,.hy-drop{display:none}}

/* ---------- 6. RAIL NAV ---------- */
.hy-progress{position:fixed;top:0;left:0;right:0;height:2px;z-index:600;background:transparent}
.hy-progress span{display:block;height:100%;width:0;
  background:linear-gradient(90deg,var(--h-yellow),var(--h-gold));transition:width .12s linear}

.hy-rail{position:fixed;left:0;top:0;bottom:0;width:var(--rail);z-index:500;
  display:flex;flex-direction:column;align-items:center;justify-content:center;gap:.15rem;
  background:rgba(252,248,242,.72);backdrop-filter:blur(14px);
  -webkit-backdrop-filter:blur(14px);border-right:1px solid var(--h-line-soft)}
.hy-rail__list{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:.1rem}
.hy-rail__item{position:relative}
.hy-rail__item button{display:flex;align-items:center;justify-content:center;
  width:var(--rail);height:34px;position:relative}
/* the hyphen itself */
.hy-rail__item button::before{content:"";width:14px;height:2px;border-radius:2px;
  background:var(--h-ink-faint);transition:width .5s var(--ease),background .4s}
.hy-rail__item button:hover::before{width:26px;background:var(--h-ink)}
.hy-rail__item.is-active button::before{width:34px;
  background:linear-gradient(90deg,var(--h-gold),var(--h-yellow))}
.hy-rail__tip{position:absolute;left:calc(100% + 2px);top:50%;transform:translate(-6px,-50%);
  white-space:nowrap;font-size:.6rem;letter-spacing:.16em;text-transform:uppercase;font-weight:600;
  background:var(--h-ink);color:var(--h-cream);padding:.32rem .62rem;border-radius:99px;
  opacity:0;pointer-events:none;transition:opacity .3s,transform .3s var(--ease)}
.hy-rail__item:hover .hy-rail__tip{opacity:1;transform:translate(0,-50%)}
.hy-rail__num{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);
  font-size:.5rem;letter-spacing:.1em;color:var(--h-ink-faint);opacity:0;transition:opacity .3s}

.hy-back{position:fixed;left:0;top:0;width:var(--rail);height:var(--rail);z-index:501;
  display:flex;align-items:center;justify-content:center;font-size:1.05rem;color:var(--h-ink-soft);
  transition:color .3s,transform .4s var(--ease)}
.hy-back:hover{color:var(--h-gold);transform:translateX(-3px)}
.hy-byline{position:fixed;right:var(--pad);top:1.5rem;z-index:501;
  font-size:.58rem;letter-spacing:.2em;text-transform:uppercase;color:var(--h-ink-faint);
  background:rgba(252,248,242,.8);backdrop-filter:blur(10px);padding:.42rem .85rem;
  border:1px solid var(--h-line-soft);border-radius:99px}
.hy-byline b{color:var(--h-ink);font-weight:600}

@media (max-width:760px){
  .hy-main{padding-left:0}
  .hy-rail{top:auto;left:50%;right:auto;bottom:.7rem;transform:translateX(-50%);
    width:auto;max-width:calc(100vw - 1.4rem);height:auto;flex-direction:row;
    border:1px solid var(--h-line);border-radius:99px;padding:.45rem .5rem;
    box-shadow:0 8px 28px rgba(26,23,20,.13);overflow-x:auto;overflow-y:hidden;
    -ms-overflow-style:none;scrollbar-width:none}
  .hy-rail::-webkit-scrollbar{display:none}
  .hy-rail__list{flex-direction:row;gap:.05rem}
  .hy-rail__item button{width:40px;height:30px}
  .hy-rail__tip{display:none}
  .hy-back{position:fixed;left:.7rem;top:.7rem;width:38px;height:38px;border-radius:50%;
    background:rgba(252,248,242,.9);border:1px solid var(--h-line-soft)}
  .hy-byline{right:.7rem;top:.9rem;font-size:.5rem;padding:.35rem .65rem}
}

/* ---------- 7. HERO ---------- */
.hy-hero{position:relative;min-height:100svh;display:flex;flex-direction:column;
  align-items:center;justify-content:center;padding:6rem var(--pad) 3rem;overflow:hidden;text-align:center}
.hy-hero__bg{position:absolute;inset:0;z-index:0;pointer-events:none;
  background:
    radial-gradient(60% 46% at 22% 32%,rgba(254,225,95,.28),transparent 68%),
    radial-gradient(52% 44% at 80% 66%,rgba(214,226,223,.55),transparent 70%),
    var(--h-cream)}
.hy-hero__grain{position:absolute;inset:0;z-index:0;pointer-events:none;opacity:.4;mix-blend-mode:multiply;
  background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='140' height='140'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='3'/></filter><rect width='140' height='140' filter='url(%23n)' opacity='.28'/></svg>")}


/* ---------- 8. BRIEF DISCLOSURE ---------- */
.hy-brief{padding:0 var(--pad) 1rem}
.hy-brief__wrap{max-width:900px;margin:0 auto;border:1px solid var(--h-line-soft);border-radius:var(--r);
  background:rgba(255,255,255,.6);overflow:hidden}
.hy-brief__btn{width:100%;display:flex;align-items:center;justify-content:space-between;gap:1rem;
  padding:1.05rem 1.4rem;font-size:.63rem;letter-spacing:.2em;text-transform:uppercase;
  color:var(--h-ink-soft);font-weight:600;transition:color .3s}
.hy-brief__btn:hover{color:var(--h-ink)}
.hy-brief__btn i{width:14px;height:14px;position:relative;flex:0 0 auto}
.hy-brief__btn i::before,.hy-brief__btn i::after{content:"";position:absolute;background:currentColor;border-radius:2px;
  transition:transform .4s var(--ease)}
.hy-brief__btn i::before{left:0;top:6px;width:14px;height:2px}
.hy-brief__btn i::after{top:0;left:6px;width:2px;height:14px}
.hy-brief__btn[aria-expanded="true"] i::after{transform:scaleY(0)}
.hy-brief__body{max-height:0;overflow:hidden;transition:max-height .7s var(--ease)}
.hy-brief__inner{padding:0 1.4rem 1.5rem;border-top:1px solid var(--h-line-soft);padding-top:1.3rem}
.hy-brief__inner p{margin:0 0 .7rem;font-size:.86rem;color:var(--h-ink-soft)}
.hy-brief__inner ol{margin:.4rem 0 0;padding-left:1.1rem;font-size:.86rem;color:var(--h-ink-soft)}
.hy-brief__inner li{margin-bottom:.4rem}
.hy-brief__inner b{color:var(--h-ink)}

/* ---------- 9. SHARED CARD / GRID ---------- */
.hy-card{background:var(--h-paper);border:1px solid var(--h-line-soft);border-radius:var(--r);
  padding:1.7rem;transition:transform .5s var(--ease),box-shadow .5s var(--ease),border-color .4s}
.hy-card:hover{transform:translateY(-5px);box-shadow:0 18px 46px rgba(26,23,20,.09);border-color:var(--h-line)}
.hy-grid{display:grid;gap:1.1rem}
.hy-grid--2{grid-template-columns:repeat(2,1fr)}
.hy-grid--3{grid-template-columns:repeat(3,1fr)}
.hy-grid--4{grid-template-columns:repeat(4,1fr)}
@media (max-width:900px){.hy-grid--4{grid-template-columns:repeat(2,1fr)}.hy-grid--3{grid-template-columns:1fr 1fr}}
@media (max-width:640px){.hy-grid--2,.hy-grid--3,.hy-grid--4{grid-template-columns:1fr}}

/* visible by default; only hidden once JS confirms GSAP+ScrollTrigger are live,
   so a blocked CDN or a scripting error can never leave the page blank */
.hy-reveal{opacity:1;transform:none}
html.hy-anim .hy-reveal{opacity:0;transform:translateY(26px)}
.hy-figure{border-radius:var(--r);overflow:hidden;background:var(--h-sand);position:relative}
.hy-figure img{width:100%;height:100%;object-fit:cover;display:block}

/* ---------- 10. CAMPAIGN THOUGHT ---------- */
.hy-thought{background:linear-gradient(180deg,var(--h-cream),#FFFDF8 62%,var(--h-cream))}
.hy-thought__big{max-width:20ch;margin-bottom:2rem}
.hy-thought__grid{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(2rem,5vw,5rem);align-items:start}
@media (max-width:900px){.hy-thought__grid{grid-template-columns:1fr}}
.hy-proof{display:grid;grid-template-columns:1fr auto 1fr auto 1fr;align-items:center;gap:.8rem;
  margin-top:2.6rem;padding:1.6rem;background:var(--h-paper);border:1px solid var(--h-line-soft);
  border-radius:var(--r)}
.hy-proof__cell{text-align:center}
.hy-proof__cell b{display:block;font-family:var(--ff-display);font-size:clamp(.95rem,1.6vw,1.2rem);
  font-weight:600;letter-spacing:-.01em}
.hy-proof__cell span{font-size:.6rem;letter-spacing:.16em;text-transform:uppercase;color:var(--h-ink-faint)}
.hy-proof__mark{width:20px;height:2px;background:var(--h-ink-faint);border-radius:2px}
@media (max-width:640px){.hy-proof{grid-template-columns:1fr;gap:1rem}.hy-proof__mark{width:2px;height:16px;margin:0 auto}}

.hy-thought__media{display:grid;gap:.9rem}
.hy-thought__media .hy-figure{aspect-ratio:16/9}
.hy-pack{background:var(--h-sand);display:flex;align-items:center;justify-content:center;padding:1.5rem}
.hy-pack img{mix-blend-mode:multiply;width:auto;max-height:320px;object-fit:contain}

/* ---------- 11. BIG IDEA + MOTION LEGEND ---------- */
.hy-idea__grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(2rem,5vw,4.5rem);align-items:start}
@media (max-width:900px){.hy-idea__grid{grid-template-columns:1fr}}
.hy-idea__figure{aspect-ratio:4/3}
.hy-legend{margin-top:3.5rem}
.hy-legend__head{display:flex;align-items:baseline;gap:1rem;flex-wrap:wrap;margin-bottom:1.4rem}
.hy-beat{background:var(--h-paper);border:1px solid var(--h-line-soft);border-radius:var(--r);
  padding:1.3rem;overflow:hidden;transition:border-color .4s,transform .5s var(--ease)}
.hy-beat:hover{border-color:var(--h-line);transform:translateY(-4px)}
.hy-beat__stage{height:74px;position:relative;margin-bottom:1rem}
.hy-beat__d{position:absolute;top:50%;width:26px;height:26px;border-radius:50%;margin-top:-13px}
.hy-beat__d--g{left:calc(50% - 40px);background:radial-gradient(circle at 34% 30%,#FFE9B0,var(--h-gold-2) 62%,#D9820A)}
.hy-beat__d--c{left:calc(50% + 14px);background:radial-gradient(circle at 34% 30%,#fff,#E2ECE9 58%,#BACFC9)}
.hy-beat[data-beat="pause"] .hy-beat__d--g{animation:hyPauseG 3.4s var(--ease) infinite}
.hy-beat[data-beat="pause"] .hy-beat__d--c{animation:hyPauseC 3.4s var(--ease) infinite}
@keyframes hyPauseG{0%{transform:translateX(-26px)}30%,64%{transform:translateX(0)}72%,100%{transform:translateX(-9px)}}
@keyframes hyPauseC{0%{transform:translateX(26px)}30%,64%{transform:translateX(0)}72%,100%{transform:translateX(9px)}}
.hy-beat[data-beat="tilt"] .hy-beat__d--g{animation:hyTiltG 3s var(--ease) infinite}
.hy-beat[data-beat="tilt"] .hy-beat__d--c{animation:hyTiltC 3s var(--ease) infinite}
@keyframes hyTiltG{0%,20%{transform:rotate(0) scaleX(1)}36%,52%{transform:rotate(-17deg) scaleX(1.12)}70%,100%{transform:rotate(0) scaleX(1)}}
@keyframes hyTiltC{0%,48%{transform:rotate(0)}64%,80%{transform:rotate(15deg)}94%,100%{transform:rotate(0)}}
.hy-beat[data-beat="mirror"] .hy-beat__d--g{animation:hyMirrorG 2.6s var(--ease) infinite}
.hy-beat[data-beat="mirror"] .hy-beat__d--c{animation:hyMirrorC 2.6s var(--ease) infinite}
@keyframes hyMirrorG{0%,100%{transform:translateY(0) scale(1)}30%{transform:translateY(-15px) scale(1.16)}60%{transform:translateY(0) scale(1)}}
@keyframes hyMirrorC{0%,26%{transform:translateY(0) scale(1)}56%{transform:translateY(-15px) scale(1.16)}86%,100%{transform:translateY(0) scale(1)}}
.hy-beat[data-beat="recoil"] .hy-beat__d--g{animation:hyRecoilG 3.2s var(--ease) infinite}
.hy-beat[data-beat="recoil"] .hy-beat__d--c{animation:hyRecoilC 3.2s var(--ease) infinite}
@keyframes hyRecoilG{0%{transform:translateX(-14px)}34%,40%{transform:translateX(11px)}52%{transform:translateX(-22px)}62%,72%{transform:translateX(-16px) scale(.94)}100%{transform:translateX(-14px)}}
@keyframes hyRecoilC{0%{transform:translateX(14px)}34%,40%{transform:translateX(-11px)}52%{transform:translateX(22px)}62%,72%{transform:translateX(16px) scale(.94)}100%{transform:translateX(14px)}}
.hy-beat__lab{font-size:.6rem;letter-spacing:.2em;text-transform:uppercase;color:var(--h-gold);font-weight:600}
.hy-beat p{margin:.4rem 0 0;font-size:.84rem;color:var(--h-ink-soft);line-height:1.55}

/* ---------- 12. SCRIPT STORYBOARD ---------- */
.hy-script{background:var(--h-paper)}
.hy-script__layout{display:grid;grid-template-columns:auto 1fr;gap:clamp(1.4rem,4vw,3.5rem);margin-top:3rem}
.hy-ruler{position:sticky;top:0;height:100svh;display:flex;flex-direction:column;
  align-items:center;justify-content:center;gap:1rem;width:64px}
.hy-ruler__clock{font-family:var(--ff-display);font-weight:600;font-size:1.15rem;letter-spacing:-.02em;
  font-variant-numeric:tabular-nums}
.hy-ruler__track{position:relative;width:2px;flex:0 0 auto;height:46vh;background:var(--h-line);border-radius:2px}
.hy-ruler__fill{position:absolute;left:0;top:0;width:100%;height:0;border-radius:2px;
  background:linear-gradient(180deg,var(--h-yellow),var(--h-gold),var(--h-amber))}
.hy-ruler__lab{font-size:.52rem;letter-spacing:.2em;text-transform:uppercase;color:var(--h-ink-faint);
  writing-mode:vertical-rl}
@media (max-width:760px){.hy-script__layout{grid-template-columns:1fr}.hy-ruler{display:none}}

.hy-beatrow{display:grid;grid-template-columns:5.5rem 1fr;gap:clamp(1rem,3vw,2.4rem);
  padding:clamp(2rem,5vh,4rem) 0;border-top:1px solid var(--h-line-soft)}
.hy-beatrow:first-child{border-top:none;padding-top:0}
.hy-beatrow__time{font-family:var(--ff-display);font-weight:600;font-size:.95rem;letter-spacing:-.01em;
  font-variant-numeric:tabular-nums;color:var(--h-ink);position:sticky;top:2rem;height:max-content}
.hy-beatrow__time span{display:block;font-family:var(--ff-sans);font-size:.55rem;letter-spacing:.2em;
  text-transform:uppercase;color:var(--h-ink-faint);font-weight:500;margin-top:.25rem}
.hy-beatrow__body{display:grid;grid-template-columns:1fr;gap:1.2rem}
.hy-beatrow__fig{border-radius:var(--r);overflow:hidden;background:var(--h-sand);aspect-ratio:16/9;position:relative}
.hy-beatrow__fig img{width:100%;height:100%;object-fit:cover;transform:scale(1.06);will-change:transform}
.hy-beatrow__fig--split{display:grid;grid-template-columns:1fr 1fr;gap:2px}
.hy-beatrow__fig--split img{transform:scale(1.04)}
.hy-beatrow__vis{font-size:1rem;line-height:1.6;color:var(--h-ink);margin:0;max-width:60ch}
.hy-beatrow__aud{display:flex;gap:.7rem;align-items:flex-start;margin:0;padding:.85rem 1.05rem;
  background:var(--h-cream);border-left:2px solid var(--h-yellow);border-radius:0 8px 8px 0;
  font-size:.86rem;color:var(--h-ink-soft);line-height:1.55}
.hy-beatrow__aud b{flex:0 0 auto;font-size:.55rem;letter-spacing:.18em;text-transform:uppercase;
  color:var(--h-ink-faint);font-weight:600;padding-top:.24rem}
.hy-super{display:block;font-family:var(--ff-serif);font-size:clamp(.95rem,1.7vw,1.3rem);line-height:1.3;
  color:var(--h-amber);letter-spacing:.01em;margin-top:.15rem}
@media (max-width:640px){.hy-beatrow{grid-template-columns:1fr;gap:1rem}.hy-beatrow__time{position:static}}

.hy-vo{margin-top:3rem;padding:clamp(1.5rem,3vw,2.4rem);background:var(--h-cream);
  border:1px solid var(--h-line-soft);border-radius:var(--r);display:grid;
  grid-template-columns:auto 1fr;gap:1.4rem;align-items:start}
.hy-vo__tag{font-size:.58rem;letter-spacing:.2em;text-transform:uppercase;font-weight:600;
  color:var(--h-ink);background:var(--h-yellow);padding:.35rem .7rem;border-radius:99px;white-space:nowrap}
.hy-vo p{margin:0;font-size:1.02rem;line-height:1.6;color:var(--h-ink-soft)}
@media (max-width:640px){.hy-vo{grid-template-columns:1fr}}

/* ---------- 13. TREATMENT ---------- */
.hy-treat{background:var(--h-sand)}
.hy-treat__grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(2rem,5vw,4rem);align-items:center}
@media (max-width:900px){.hy-treat__grid{grid-template-columns:1fr}}
.hy-treat__fig{aspect-ratio:16/10;border-radius:var(--r);overflow:hidden}
.hy-treat .hy-card{background:rgba(255,255,255,.72)}
.hy-treat__cards{margin-top:2.8rem}
.hy-treat__cards .hy-card{padding:1.4rem}
.hy-treat__n{font-family:var(--ff-display);font-size:.7rem;font-weight:600;color:var(--h-gold);
  letter-spacing:.14em;display:block;margin-bottom:.55rem}

/* ---------- 14. PRODUCT SPLIT ---------- */
.hy-prod{background:var(--h-paper)}
.hy-split{display:grid;grid-template-columns:1fr auto 1fr;gap:clamp(1rem,3vw,2.5rem);
  align-items:center;margin-top:2.5rem}
@media (max-width:860px){.hy-split{grid-template-columns:1fr;gap:1.4rem}}
.hy-phase{padding:1.7rem;border-radius:var(--r);border:1px solid var(--h-line-soft);
  transition:transform .5s var(--ease),box-shadow .5s var(--ease),background .5s}
.hy-phase--water{background:linear-gradient(160deg,#F3F8F7,#E7EDEC);text-align:right}
.hy-phase--oil{background:linear-gradient(160deg,#FFF6DC,#FDE7AE)}
@media (max-width:860px){.hy-phase--water{text-align:left}}
.hy-phase:hover{transform:translateY(-6px);box-shadow:0 20px 48px rgba(26,23,20,.1)}
.hy-phase__tag{font-size:.58rem;letter-spacing:.2em;text-transform:uppercase;font-weight:600;
  color:var(--h-ink-soft);display:block;margin-bottom:.6rem}
.hy-phase h3{font-family:var(--ff-display);font-weight:600;font-size:1.3rem;letter-spacing:-.02em;margin:0 0 .5rem}
.hy-phase p{margin:0 0 1rem;font-size:.9rem;color:var(--h-ink-soft);line-height:1.55}
.hy-ing{display:flex;flex-wrap:wrap;gap:.4rem}
.hy-phase--water .hy-ing{justify-content:flex-end}
@media (max-width:860px){.hy-phase--water .hy-ing{justify-content:flex-start}}
.hy-ing span{font-size:.66rem;letter-spacing:.04em;padding:.32rem .68rem;border-radius:99px;
  background:rgba(255,255,255,.8);border:1px solid rgba(26,23,20,.08);font-weight:500}
.hy-split__mid{display:flex;flex-direction:column;align-items:center;gap:1rem}
.hy-split__pack{width:clamp(140px,16vw,200px);aspect-ratio:1}
.hy-split__pack img{mix-blend-mode:multiply;width:100%;height:100%;object-fit:contain}
.hy-split__mark{width:44px;height:3px;border-radius:3px;
  background:linear-gradient(90deg,var(--h-gold),var(--h-clear-2))}
.hy-prod__note{margin-top:2.6rem;text-align:center}
.hy-prod__note p{max-width:62ch;margin:0 auto;font-size:1.02rem;color:var(--h-ink-soft)}

/* ---------- 15. 7-DAY PLAN ---------- */
.hy-days{background:linear-gradient(180deg,var(--h-cream),#FFFDF8)}
.hy-dayrail{display:flex;gap:.5rem;margin:2.4rem 0 2rem;overflow-x:auto;padding-bottom:.6rem;
  scrollbar-width:thin;scroll-snap-type:x mandatory}
.hy-dayrail::-webkit-scrollbar{height:3px}
.hy-dayrail::-webkit-scrollbar-thumb{background:var(--h-line);border-radius:3px}
.hy-daybtn{flex:1 1 0;min-width:118px;scroll-snap-align:start;text-align:left;
  padding:1rem .95rem;border-radius:12px;border:1px solid var(--h-line-soft);
  background:var(--h-paper);position:relative;overflow:hidden;
  transition:transform .45s var(--ease),border-color .35s,background .45s,box-shadow .45s}
.hy-daybtn::before{content:"";position:absolute;left:0;top:0;bottom:0;width:3px;
  background:var(--phase,var(--h-line));transition:width .4s var(--ease)}
.hy-daybtn:hover{transform:translateY(-4px);border-color:var(--h-line)}
.hy-daybtn[aria-selected="true"]{background:var(--h-ink);border-color:var(--h-ink);
  box-shadow:0 14px 34px rgba(26,23,20,.18)}
.hy-daybtn[aria-selected="true"]::before{width:5px}
.hy-daybtn[aria-selected="true"] .hy-daybtn__n,
.hy-daybtn[aria-selected="true"] .hy-daybtn__t{color:var(--h-cream)}
.hy-daybtn[aria-selected="true"] .hy-daybtn__p{color:var(--h-yellow)}
.hy-daybtn__n{display:block;font-family:var(--ff-display);font-weight:600;font-size:1.5rem;
  letter-spacing:-.03em;line-height:1;color:var(--h-ink);transition:color .35s}
.hy-daybtn__p{display:block;font-size:.53rem;letter-spacing:.18em;text-transform:uppercase;
  font-weight:600;margin:.5rem 0 .3rem;color:var(--phase-ink,var(--h-ink-faint));transition:color .35s}
.hy-daybtn__t{display:block;font-size:.76rem;line-height:1.35;color:var(--h-ink-soft);transition:color .35s}
.hy-daybtn[data-phase="pre"]{--phase:#BFD3CE;--phase-ink:#6F8E86}
.hy-daybtn[data-phase="build"]{--phase:#FBDE8A;--phase-ink:#B48A18}
.hy-daybtn[data-phase="launch"]{--phase:var(--h-gold);--phase-ink:#D0800A}
.hy-daybtn[data-phase="post"]{--phase:var(--h-amber);--phase-ink:#A85903}
.hy-daybtn[data-phase="launch"] .hy-daybtn__n{color:var(--h-amber)}

.hy-phases{display:flex;gap:1.2rem;flex-wrap:wrap;font-size:.58rem;letter-spacing:.18em;
  text-transform:uppercase;color:var(--h-ink-faint);font-weight:500}
.hy-phases span{display:flex;align-items:center;gap:.45rem}
.hy-phases i{width:16px;height:3px;border-radius:3px;display:block}

.hy-daypanel{display:none;background:var(--h-paper);border:1px solid var(--h-line-soft);
  border-radius:var(--r);overflow:hidden}
.hy-daypanel.is-active{display:grid;grid-template-columns:1.1fr .9fr}
@media (max-width:900px){.hy-daypanel.is-active{grid-template-columns:1fr}}
.hy-daypanel__copy{padding:clamp(1.6rem,3.4vw,2.8rem)}
.hy-daypanel__stage{background:var(--h-cream);border-left:1px solid var(--h-line-soft);
  padding:clamp(1.6rem,3vw,2.4rem);display:flex;align-items:center;justify-content:center;min-height:400px}
@media (max-width:900px){.hy-daypanel__stage{border-left:none;border-top:1px solid var(--h-line-soft)}}
.hy-daypanel__head{display:flex;align-items:center;gap:.8rem;margin-bottom:1.1rem;flex-wrap:wrap}
.hy-pill{font-size:.55rem;letter-spacing:.18em;text-transform:uppercase;font-weight:600;
  padding:.34rem .72rem;border-radius:99px;background:var(--h-cream);border:1px solid var(--h-line-soft);
  color:var(--h-ink-soft)}
.hy-pill--phase{background:var(--h-ink);color:var(--h-cream);border-color:var(--h-ink)}
.hy-pill--fmt{background:var(--h-yellow-soft);border-color:rgba(203,106,3,.18);color:var(--h-amber)}
.hy-daypanel__msg{margin-top:1.5rem;padding:1.05rem 1.25rem;background:var(--h-cream);
  border-radius:12px;border:1px solid var(--h-line-soft)}
.hy-daypanel__msg b{display:block;font-size:.55rem;letter-spacing:.2em;text-transform:uppercase;
  color:var(--h-ink-faint);margin-bottom:.4rem;font-weight:600}
.hy-daypanel__msg p{margin:0;font-family:var(--ff-serif);font-size:1.05rem;color:var(--h-amber);line-height:1.4}

/* phone mock */
.hy-phone{width:min(268px,72vw);aspect-ratio:9/17.6;border-radius:30px;background:var(--h-ink);
  padding:8px;box-shadow:0 22px 60px rgba(26,23,20,.24);position:relative;flex:0 0 auto}
.hy-phone__screen{width:100%;height:100%;border-radius:23px;overflow:hidden;position:relative;
  background:var(--h-cream);display:flex;flex-direction:column}
.hy-phone__bar{position:absolute;top:8px;left:10px;right:10px;height:2px;display:flex;gap:3px;z-index:5}
.hy-phone__bar i{flex:1;height:100%;background:rgba(255,255,255,.42);border-radius:2px}
.hy-phone__bar i.on{background:#fff}
.hy-phone__top{position:absolute;top:18px;left:12px;right:12px;display:flex;align-items:center;gap:.45rem;z-index:5}
.hy-phone__av{width:20px;height:20px;border-radius:50%;background:var(--h-yellow);flex:0 0 auto}
.hy-phone__hd{font-size:.55rem;letter-spacing:.08em;color:#fff;font-weight:600;text-shadow:0 1px 6px rgba(0,0,0,.4)}
.hy-phone__media{position:absolute;inset:0}
.hy-phone__media img{width:100%;height:100%;object-fit:cover}
.hy-phone__media--tint::after{content:"";position:absolute;inset:0;
  background:linear-gradient(180deg,rgba(0,0,0,.3),transparent 34%,transparent 58%,rgba(0,0,0,.42))}
.hy-phone__cap{position:absolute;left:14px;right:14px;bottom:16px;z-index:4;color:#fff}
.hy-phone__cap p{margin:0;font-family:var(--ff-serif);font-size:.98rem;line-height:1.28;
  text-shadow:0 2px 12px rgba(0,0,0,.45)}
.hy-phone__cap small{display:block;margin-top:.5rem;font-size:.52rem;letter-spacing:.16em;
  text-transform:uppercase;opacity:.85}
.hy-phone__ui{position:absolute;left:12px;right:12px;bottom:10px;z-index:6;display:flex;
  align-items:center;gap:.5rem}
.hy-phone__ui span{flex:1;height:26px;border-radius:99px;border:1px solid rgba(255,255,255,.45);
  font-size:.5rem;letter-spacing:.12em;text-transform:uppercase;color:#fff;display:flex;
  align-items:center;padding:0 .7rem}

/* day 2 quiz */
.hy-quiz{width:100%;height:100%;position:absolute;inset:0;background:linear-gradient(165deg,#FFF6D8,#F2EFE6 58%,#E7EDEC);
  padding:52px 16px 16px;display:flex;flex-direction:column;z-index:7}
.hy-quiz__q{font-family:var(--ff-display);font-weight:600;font-size:1rem;line-height:1.2;
  letter-spacing:-.01em;margin:0 0 .2rem}
.hy-quiz__n{font-size:.5rem;letter-spacing:.2em;text-transform:uppercase;color:var(--h-ink-faint);
  font-weight:600;margin-bottom:.8rem}
.hy-quiz__opts{display:flex;flex-direction:column;gap:.5rem;margin-top:auto;margin-bottom:.4rem}
.hy-quiz__opt{width:100%;text-align:left;padding:.7rem .85rem;border-radius:12px;
  background:rgba(255,255,255,.82);border:1px solid rgba(26,23,20,.1);font-size:.78rem;line-height:1.3;
  transition:transform .3s var(--ease),background .3s,border-color .3s}
.hy-quiz__opt:hover{transform:translateX(3px);background:#fff;border-color:var(--h-gold)}
.hy-quiz__opt.is-picked{background:var(--h-ink);color:var(--h-cream);border-color:var(--h-ink)}
.hy-quiz__res{position:absolute;inset:0;z-index:8;display:flex;flex-direction:column;
  align-items:center;justify-content:center;text-align:center;padding:2rem 1.3rem;
  opacity:0;pointer-events:none;transition:opacity .6s var(--ease)}
.hy-quiz__res.is-on{opacity:1;pointer-events:auto}
.hy-quiz__res[data-res="gold"]{background:linear-gradient(165deg,#FFE9A8,#FDBB3C 55%,#EC8F09)}
.hy-quiz__res[data-res="dew"]{background:linear-gradient(165deg,#F4FAF9,#DCE9E6 55%,#BFD4CF)}
.hy-quiz__res small{font-size:.5rem;letter-spacing:.24em;text-transform:uppercase;font-weight:600;opacity:.72}
.hy-quiz__res h4{font-family:var(--ff-serif);font-weight:400;font-size:1.7rem;line-height:1.1;margin:.6rem 0 .5rem}
.hy-quiz__res p{margin:0;font-size:.76rem;line-height:1.45;opacity:.82;max-width:22ch}
.hy-quiz__res .hy-mark{margin:.9rem 0;background:currentColor;opacity:.4}
.hy-quiz__again{margin-top:1.2rem;font-size:.52rem;letter-spacing:.18em;text-transform:uppercase;
  font-weight:600;border-bottom:1px solid currentColor;padding-bottom:2px}

/* day 4 pairings */
.hy-pair{width:min(300px,80vw);text-align:center}
.hy-pair__stage{position:relative;height:190px;display:flex;align-items:center;justify-content:center;gap:.7rem}
.hy-pair__card{flex:1;min-width:0;aspect-ratio:1;border-radius:18px;display:flex;flex-direction:column;
  align-items:center;justify-content:center;gap:.4rem;padding:.6rem;
  background:var(--h-paper);border:1px solid var(--h-line-soft);box-shadow:0 10px 30px rgba(26,23,20,.08)}
.hy-pair__emo{font-size:2.1rem;line-height:1}
.hy-pair__nm{font-size:.66rem;letter-spacing:.1em;text-transform:uppercase;font-weight:600;
  color:var(--h-ink-soft);line-height:1.25}
.hy-pair__mark{width:22px;height:3px;border-radius:3px;background:var(--h-ink);flex:0 0 auto}
.hy-pair__line{margin:1.2rem 0 0;font-family:var(--ff-serif);font-size:1.02rem;color:var(--h-amber);line-height:1.35}
.hy-pair__btn{margin-top:1.2rem;display:inline-flex;align-items:center;gap:.5rem;
  padding:.62rem 1.2rem;border-radius:99px;background:var(--h-ink);color:var(--h-cream);
  font-size:.56rem;letter-spacing:.18em;text-transform:uppercase;font-weight:600;
  transition:background .35s,transform .35s var(--ease)}
.hy-pair__btn:hover{background:var(--h-amber);transform:translateY(-2px)}

/* day 6 mini shake */
.hy-mix{width:min(300px,80vw);text-align:center}
.hy-mix__stage{position:relative;height:210px;border-radius:20px;overflow:hidden;
  background:linear-gradient(170deg,#FFFDF6,#F2EFE7);border:1px solid var(--h-line-soft)}
.hy-mix__goo{position:absolute;inset:0;filter:url(#hyGoo)}
.hy-mix__b{position:absolute;border-radius:50%}
.hy-mix__b--g{width:74px;height:74px;left:16%;top:32%;background:var(--h-gold-2);
  box-shadow:inset -10px -12px 22px rgba(180,92,2,.5),inset 12px 13px 26px rgba(255,240,190,.7)}
.hy-mix__b--c{width:66px;height:66px;right:16%;top:38%;background:#DFE9E6;
  box-shadow:inset -9px -11px 20px rgba(120,146,140,.4),inset 11px 12px 24px rgba(255,255,255,.95)}
.hy-mix__done{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;
  justify-content:center;gap:.5rem;opacity:0;transition:opacity .7s var(--ease);pointer-events:none;padding:1rem}
.hy-mix.is-mixed .hy-mix__done{opacity:1}
.hy-mix.is-mixed .hy-mix__goo{opacity:0;transition:opacity .5s}
.hy-mix__done img{width:74px;height:auto;mix-blend-mode:multiply}
.hy-mix__done b{font-family:var(--ff-serif);font-weight:400;font-size:.98rem;color:var(--h-amber)}
.hy-mix__done small{font-size:.62rem;color:var(--h-ink-soft);line-height:1.4;max-width:26ch}
.hy-mix__btn{margin-top:1.1rem;display:inline-flex;align-items:center;gap:.5rem;padding:.62rem 1.2rem;
  border-radius:99px;background:var(--h-ink);color:var(--h-cream);font-size:.56rem;letter-spacing:.18em;
  text-transform:uppercase;font-weight:600;transition:background .35s,transform .35s var(--ease)}
.hy-mix__btn:hover{background:var(--h-amber);transform:translateY(-2px)}
.hy-mix__hint{margin:.7rem 0 0;font-size:.56rem;letter-spacing:.14em;text-transform:uppercase;color:var(--h-ink-faint)}

/* ---------- 16. CREATORS ---------- */
.hy-creators{background:var(--h-paper)}
.hy-cohort{position:relative;overflow:hidden}
.hy-cohort__n{font-family:var(--ff-display);font-size:.68rem;font-weight:600;letter-spacing:.16em;
  color:var(--h-gold);display:block;margin-bottom:.7rem}
.hy-cohort p{margin:0;font-size:.87rem;color:var(--h-ink-soft);line-height:1.55}
.hy-cohort__role{display:inline-block;margin-top:.9rem;font-size:.53rem;letter-spacing:.18em;
  text-transform:uppercase;font-weight:600;color:var(--h-ink-soft);
  background:var(--h-cream);padding:.3rem .62rem;border-radius:99px}

.hy-mixer{margin-top:3.2rem;background:var(--h-cream);border:1px solid var(--h-line-soft);
  border-radius:var(--r);padding:clamp(1.5rem,3.4vw,2.6rem)}
.hy-mixer__grid{display:grid;grid-template-columns:1fr auto 1fr;gap:clamp(.8rem,2.5vw,2rem);align-items:start;margin-top:1.6rem}
@media (max-width:760px){.hy-mixer__grid{grid-template-columns:1fr;gap:1rem}}
.hy-mixer__col{display:flex;flex-direction:column;gap:.42rem}
.hy-mixer__lab{font-size:.53rem;letter-spacing:.2em;text-transform:uppercase;color:var(--h-ink-faint);
  font-weight:600;margin-bottom:.35rem}
.hy-mixer__opt{display:flex;align-items:center;gap:.6rem;padding:.6rem .85rem;border-radius:10px;
  background:var(--h-paper);border:1px solid var(--h-line-soft);font-size:.8rem;text-align:left;
  transition:transform .3s var(--ease),border-color .3s,background .3s}
.hy-mixer__opt:hover{transform:translateX(3px);border-color:var(--h-gold)}
.hy-mixer__opt[aria-pressed="true"]{background:var(--h-ink);color:var(--h-cream);border-color:var(--h-ink)}
.hy-mixer__opt em{font-style:normal;font-size:1rem}
.hy-mixer__mid{display:flex;align-items:center;justify-content:center;padding-top:2.4rem}
.hy-mixer__mark{width:34px;height:3px;border-radius:3px;background:var(--h-ink-faint);
  transition:background .5s,width .5s var(--ease)}
.hy-mixer.is-ready .hy-mixer__mark{width:52px;background:linear-gradient(90deg,var(--h-gold),var(--h-yellow))}
@media (max-width:760px){.hy-mixer__mid{padding:0}.hy-mixer__mark{transform:rotate(90deg)}}
.hy-mixer__out{margin-top:1.6rem;padding:1.3rem 1.5rem;background:var(--h-paper);border-radius:12px;
  border:1px solid var(--h-line-soft);min-height:92px;display:flex;flex-direction:column;justify-content:center}
.hy-mixer__out b{font-size:.53rem;letter-spacing:.2em;text-transform:uppercase;color:var(--h-ink-faint);
  font-weight:600;display:block;margin-bottom:.45rem}
.hy-mixer__out p{margin:0;font-family:var(--ff-serif);font-size:clamp(1rem,2vw,1.32rem);
  line-height:1.35;color:var(--h-amber)}
.hy-mixer__out p.is-idle{font-family:var(--ff-sans);font-size:.85rem;color:var(--h-ink-faint)}

.hy-hooks{margin-top:3rem}
.hy-hook{background:var(--h-cream);border:1px solid var(--h-line-soft);border-radius:var(--r);
  padding:1.4rem;transition:transform .5s var(--ease),background .4s}
.hy-hook:hover{transform:translateY(-5px);background:var(--h-yellow-soft)}
.hy-hook b{display:block;font-family:var(--ff-display);font-weight:600;font-size:1.05rem;
  letter-spacing:-.015em;margin-bottom:.5rem}
.hy-hook p{margin:0;font-size:.82rem;color:var(--h-ink-soft);line-height:1.5}
.hy-organic{margin-top:2.6rem;padding:clamp(1.4rem,3vw,2.2rem);border-left:2px solid var(--h-yellow);
  background:var(--h-cream);border-radius:0 var(--r) var(--r) 0}
.hy-organic b{display:block;font-size:.55rem;letter-spacing:.2em;text-transform:uppercase;
  color:var(--h-ink-faint);margin-bottom:.6rem;font-weight:600}
.hy-organic p{margin:0;font-size:1rem;color:var(--h-ink-soft);max-width:70ch}

/* ---------- 17. THREE IDEAS ---------- */
.hy-ideas{background:var(--h-sand)}
.hy-idea{background:var(--h-paper);border:1px solid var(--h-line-soft);border-radius:var(--r);
  padding:clamp(1.5rem,3.4vw,2.6rem);margin-bottom:1.2rem}
.hy-idea__head{display:flex;align-items:baseline;gap:1rem;margin-bottom:1rem;flex-wrap:wrap}
.hy-idea__n{font-family:var(--ff-display);font-weight:600;font-size:2.4rem;line-height:1;
  letter-spacing:-.04em;color:var(--h-yellow);-webkit-text-stroke:1px var(--h-gold)}
.hy-idea__body{display:grid;grid-template-columns:1fr 1fr;gap:clamp(1.4rem,3.5vw,3rem);align-items:start}
@media (max-width:860px){.hy-idea__body{grid-template-columns:1fr}}

/* advent */
.hy-advent{background:linear-gradient(165deg,#FFFDF6,#F6EFE0);border:1px solid var(--h-line-soft);
  border-radius:var(--r);padding:1.3rem}
.hy-advent__grid{display:grid;grid-template-columns:repeat(4,1fr);gap:.55rem}
.hy-door{aspect-ratio:1;border-radius:10px;position:relative;perspective:600px;background:transparent}
.hy-door__in{position:absolute;inset:0;transform-style:preserve-3d;transition:transform .7s var(--ease)}
.hy-door.is-open .hy-door__in{transform:rotateY(-158deg)}
.hy-door__f,.hy-door__b{position:absolute;inset:0;border-radius:10px;display:flex;flex-direction:column;
  align-items:center;justify-content:center;gap:.15rem;backface-visibility:hidden;overflow:hidden;padding:.25rem}
.hy-door__f{background:linear-gradient(150deg,var(--h-yellow),#FDC93C);color:var(--h-ink);
  border:1px solid rgba(203,106,3,.2);font-family:var(--ff-display);font-weight:600;font-size:1rem;
  transform-origin:left center}
.hy-door__b{background:var(--h-ink);color:var(--h-cream);transform:rotateY(180deg)}
.hy-door__b em{font-style:normal;font-size:1.15rem;line-height:1}
.hy-door__b span{font-size:.42rem;letter-spacing:.1em;text-transform:uppercase;text-align:center;
  line-height:1.2;opacity:.86}
.hy-door.is-open .hy-door__f{opacity:0;transition:opacity .3s .3s}
.hy-advent__meter{display:flex;align-items:center;gap:.7rem;margin-top:1rem;
  font-size:.55rem;letter-spacing:.16em;text-transform:uppercase;color:var(--h-ink-soft);font-weight:600}
.hy-advent__track{flex:1;height:4px;border-radius:4px;background:rgba(26,23,20,.1);overflow:hidden}
.hy-advent__fill{height:100%;width:0;border-radius:4px;
  background:linear-gradient(90deg,var(--h-yellow),var(--h-gold));transition:width .6s var(--ease)}

/* circle card */
.hy-circle{perspective:1200px;height:230px;width:100%}
.hy-circle__in{position:relative;width:100%;height:100%;transform-style:preserve-3d;
  transition:transform .9s var(--ease)}
.hy-circle.is-flipped .hy-circle__in{transform:rotateY(180deg)}
.hy-circle__f,.hy-circle__bk{position:absolute;inset:0;border-radius:var(--r);backface-visibility:hidden;
  padding:1.6rem;display:flex;flex-direction:column;justify-content:space-between}
.hy-circle__f{background:linear-gradient(150deg,#1A1714,#332C24);color:var(--h-cream);
  border:1px solid rgba(255,255,255,.1)}
.hy-circle__bk{background:linear-gradient(150deg,var(--h-yellow),#FDBB3C);color:var(--h-ink);
  transform:rotateY(180deg);border:1px solid rgba(203,106,3,.2)}
.hy-circle__brand{font-family:var(--ff-display);font-weight:600;font-size:1.05rem;letter-spacing:.06em}
.hy-circle__brand sup{font-size:.5em;vertical-align:super}
.hy-circle__nm{font-family:var(--ff-serif);font-size:1.5rem;line-height:1.1;margin:0}
.hy-circle__f small,.hy-circle__bk small{font-size:.53rem;letter-spacing:.2em;text-transform:uppercase;opacity:.7}
.hy-circle__perks{list-style:none;margin:.6rem 0 0;padding:0;font-size:.74rem;line-height:1.6}
.hy-circle__perks li::before{content:"— ";opacity:.6}
.hy-circle__btn{align-self:flex-start;font-size:.53rem;letter-spacing:.18em;text-transform:uppercase;
  font-weight:600;padding:.5rem 1rem;border-radius:99px;background:var(--h-yellow);color:var(--h-ink);
  transition:transform .35s var(--ease)}
.hy-circle__btn:hover{transform:translateY(-2px)}
.hy-circle__bk .hy-circle__btn{background:var(--h-ink);color:var(--h-yellow)}

/* house floor plan */
.hy-house{display:grid;grid-template-columns:repeat(3,1fr);gap:.6rem}
@media (max-width:560px){.hy-house{grid-template-columns:1fr}}
.hy-zone{aspect-ratio:1;border-radius:14px;border:1px dashed rgba(26,23,20,.22);
  background:linear-gradient(160deg,#FFFDF6,#F5EEE1);padding:.9rem;display:flex;flex-direction:column;
  justify-content:flex-end;gap:.3rem;position:relative;overflow:hidden;text-align:left;
  transition:background .45s,border-color .45s,transform .45s var(--ease)}
.hy-zone:hover,.hy-zone.is-on{background:linear-gradient(160deg,var(--h-yellow),#FDC93C);
  border-color:var(--h-amber);border-style:solid;transform:translateY(-4px)}
.hy-zone__e{font-size:1.5rem;line-height:1}
.hy-zone__t{font-family:var(--ff-display);font-weight:600;font-size:.86rem;letter-spacing:-.01em;line-height:1.2}
.hy-zone__d{font-size:.62rem;color:var(--h-ink-soft);line-height:1.35}
.hy-stampbar{display:flex;align-items:center;gap:.5rem;margin-top:1rem;
  font-size:.55rem;letter-spacing:.16em;text-transform:uppercase;color:var(--h-ink-soft);font-weight:600}
.hy-stampbar i{width:15px;height:15px;border-radius:50%;border:1px solid var(--h-line);display:block;
  transition:background .4s,border-color .4s,transform .4s var(--ease)}
.hy-stampbar i.on{background:var(--h-yellow);border-color:var(--h-amber);transform:scale(1.12)}

/* ---------- 18. CONCEPT FILM ---------- */
.hy-film{background:linear-gradient(180deg,#17140F,#221D16 55%,#17140F);color:#F3EDE1}
.hy-film .hy-eyebrow{color:rgba(243,237,225,.5)}
.hy-film .hy-eyebrow::after{background:rgba(243,237,225,.16)}
.hy-film .hy-h2{color:#F8F3E9}
.hy-film__note{margin:0 0 2.6rem;max-width:64ch;padding:1rem 1.25rem;border-left:2px solid var(--h-yellow);
  background:rgba(254,225,95,.06);border-radius:0 10px 10px 0;font-size:.9rem;line-height:1.6;
  color:rgba(243,237,225,.72)}
.hy-film__note b{color:var(--h-yellow);font-weight:600}
.hy-chapters{display:grid;grid-template-columns:repeat(2,1fr);gap:1.3rem}
@media (max-width:820px){.hy-chapters{grid-template-columns:1fr}}
.hy-ch{border-radius:var(--r);overflow:hidden;background:rgba(255,255,255,.035);
  border:1px solid rgba(243,237,225,.1);transition:border-color .4s,transform .5s var(--ease)}
.hy-ch:hover{border-color:rgba(254,225,95,.35);transform:translateY(-4px)}
.hy-ch__player{position:relative;aspect-ratio:16/9;background:#0E0C09;overflow:hidden}
.hy-ch__player video{width:100%;height:100%;object-fit:cover;display:block}
.hy-ch__play{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;
  background:rgba(14,12,9,.22);transition:background .4s,opacity .4s}
.hy-ch__play:hover{background:rgba(14,12,9,.06)}
.hy-ch.is-playing .hy-ch__play{opacity:0;pointer-events:none}
.hy-ch__play span{width:54px;height:54px;border-radius:50%;background:rgba(254,225,95,.94);
  display:flex;align-items:center;justify-content:center;
  box-shadow:0 8px 30px rgba(0,0,0,.35);transition:transform .4s var(--ease)}
.hy-ch__play:hover span{transform:scale(1.09)}
.hy-ch__play svg{width:16px;height:16px;fill:#17140F;margin-left:2px}
.hy-ch__num{position:absolute;top:.85rem;left:1rem;z-index:3;font-size:.55rem;letter-spacing:.2em;
  text-transform:uppercase;font-weight:600;color:var(--h-yellow);text-shadow:0 1px 8px rgba(0,0,0,.6)}
.hy-ch__time{position:absolute;top:.85rem;right:1rem;z-index:3;font-size:.55rem;letter-spacing:.14em;
  color:rgba(243,237,225,.8);font-variant-numeric:tabular-nums;text-shadow:0 1px 8px rgba(0,0,0,.6)}
.hy-ch__body{padding:1.3rem 1.4rem 1.5rem}
.hy-ch__body h3{font-family:var(--ff-display);font-weight:600;font-size:1.15rem;letter-spacing:-.02em;
  margin:0 0 .5rem;color:#F8F3E9}
.hy-ch__body p{margin:0;font-size:.87rem;line-height:1.6;color:rgba(243,237,225,.66)}
.hy-film__full{margin-top:2.4rem;display:flex;align-items:center;gap:1.2rem;flex-wrap:wrap}
.hy-film__btn{display:inline-flex;align-items:center;gap:.7rem;padding:.9rem 1.6rem;border-radius:99px;
  background:var(--h-yellow);color:#17140F;font-size:.63rem;letter-spacing:.2em;text-transform:uppercase;
  font-weight:600;transition:transform .4s var(--ease),background .35s}
.hy-film__btn:hover{transform:translateY(-3px);background:#FFF0A0}
.hy-film__btn svg{width:12px;height:12px;fill:currentColor}
.hy-film__meta{font-size:.58rem;letter-spacing:.18em;text-transform:uppercase;color:rgba(243,237,225,.4)}

.hy-lb{position:fixed;inset:0;z-index:9500;background:rgba(10,9,7,.94);
  display:flex;align-items:center;justify-content:center;padding:clamp(1rem,4vw,3rem);
  opacity:0;pointer-events:none;transition:opacity .45s var(--ease)}
.hy-lb.is-open{opacity:1;pointer-events:auto}
.hy-lb__inner{width:min(1100px,100%);position:relative}
.hy-lb video{width:100%;height:auto;border-radius:12px;background:#000;display:block}
.hy-lb__close{position:absolute;top:-2.6rem;right:0;font-size:.6rem;letter-spacing:.2em;
  text-transform:uppercase;color:rgba(243,237,225,.7);font-weight:600;transition:color .3s}
.hy-lb__close:hover{color:var(--h-yellow)}

/* ---------- 19. CLOSE ---------- */
.hy-close{text-align:center;background:var(--h-cream);
  padding:clamp(6rem,15vh,12rem) var(--pad) clamp(4rem,10vh,7rem)}
.hy-close__mark{width:64px;height:3px;border-radius:3px;margin:0 auto 2.2rem;
  background:linear-gradient(90deg,var(--h-gold),var(--h-yellow))}
.hy-close__meta{margin-top:2.6rem;font-size:.6rem;letter-spacing:.2em;text-transform:uppercase;
  color:var(--h-ink-faint);line-height:2}
.hy-close__links{margin-top:2.2rem;display:flex;gap:.7rem;justify-content:center;flex-wrap:wrap}
.hy-close__links a{padding:.72rem 1.4rem;border-radius:99px;border:1px solid var(--h-line);
  font-size:.6rem;letter-spacing:.18em;text-transform:uppercase;font-weight:600;color:var(--h-ink-soft);
  transition:background .35s,color .35s,border-color .35s,transform .35s var(--ease)}
.hy-close__links a:hover{background:var(--h-ink);color:var(--h-cream);border-color:var(--h-ink);transform:translateY(-2px)}

/* ---------- 20. LOADER ---------- */
.hy-loader{position:fixed;inset:0;z-index:9999;background:var(--h-cream);
  display:flex;align-items:center;justify-content:center;gap:1rem}
.hy-loader__b{width:44px;height:44px;border-radius:50%;background:var(--h-gold-2);
  animation:hyLoadG 1.5s var(--ease) infinite}
.hy-loader__b2{width:38px;height:38px;border-radius:50%;background:#DFE9E6;
  animation:hyLoadC 1.5s var(--ease) infinite}
@keyframes hyLoadG{0%,100%{transform:translateX(-14px) scale(.9)}50%{transform:translateX(6px) scale(1)}}
@keyframes hyLoadC{0%,100%{transform:translateX(14px) scale(.9)}50%{transform:translateX(-6px) scale(1)}}
.hy-loader.is-out{opacity:0;pointer-events:none;transition:opacity .6s var(--ease)}

/* ---------- 21. REDUCED MOTION ---------- */
@media (prefers-reduced-motion:reduce){
  *{animation:none!important;transition-duration:.01ms!important;scroll-behavior:auto!important}
  .hy-reveal{opacity:1!important;transform:none!important}
  .hy-hero__endline,.hy-hero__sub{opacity:1;transform:none}
  .hy-div span{transform:scaleX(1)}
}

/* no-JS: everything readable */
.no-js .hy-loader{display:none}
.no-js .hy-reveal{opacity:1;transform:none}
.no-js .hy-daypanel{display:grid!important;margin-bottom:1.2rem}
.no-js .hy-brief__body{max-height:none}
.no-js .hy-door .hy-door__in{transform:rotateY(-158deg)}
.no-js .hy-hero__endline,.no-js .hy-hero__sub{opacity:1;transform:none}

/* ---------- 22. POST-SHAKE SWIRL ---------- */

.hy-hero__hyphen{transition:opacity .5s var(--ease)}
.hy-pair__card{transform-style:preserve-3d;backface-visibility:hidden}
.hy-quiz{transition:opacity .45s var(--ease)}

/* ---------- HERO · plain text ---------- */
.hy-hero--text{gap:0}
.hy-hero__title{position:relative;z-index:3;margin:0}
.hy-hero__title .hy-endline{
  font-size:clamp(1.9rem,5.6vw,4.6rem);line-height:1.14;letter-spacing:.012em;display:block}
.hy-hero__rule{position:relative;z-index:3;display:block;width:clamp(120px,18vw,240px);height:1px;
  margin:clamp(1.6rem,3.4vw,2.6rem) auto clamp(1.2rem,2.6vw,1.9rem);
  background:linear-gradient(90deg,transparent,rgba(203,106,3,.55),transparent);position:relative}
.hy-hero__rule::after{content:"";position:absolute;left:50%;top:50%;width:5px;height:5px;
  transform:translate(-50%,-50%) rotate(45deg);background:var(--h-gold)}
.hy-hero--text .hy-hero__sub{position:relative;z-index:3;opacity:1;margin:0;
  font-size:.72rem;letter-spacing:.28em;text-transform:uppercase;color:var(--h-ink-soft);font-weight:500}
.hy-hero__by{position:relative;z-index:3;margin:.85rem 0 0;
  font-size:.62rem;letter-spacing:.24em;text-transform:uppercase;color:var(--h-ink-faint);font-weight:500}

/* ---------- FILM NARRATIVE ---------- */
.hy-narr{background:var(--h-paper)}
.hy-narr__flow{margin-top:2.6rem;display:flex;flex-direction:column;gap:clamp(2.4rem,6vh,4.5rem)}
.hy-narr__block{display:grid;grid-template-columns:1fr 1fr;gap:clamp(1.4rem,4vw,3.2rem);align-items:center}
.hy-narr__block:nth-child(even){direction:rtl}
.hy-narr__block:nth-child(even) > *{direction:ltr}
@media (max-width:860px){
  .hy-narr__block,.hy-narr__block:nth-child(even){grid-template-columns:1fr;direction:ltr}
}
.hy-narr__block .hy-p{max-width:52ch;font-size:1.02rem;line-height:1.66;margin:0}
.hy-narr__fig{aspect-ratio:16/10}
.hy-narr__fig--split{display:grid;grid-template-columns:1fr 1fr;gap:2px;background:transparent}
.hy-narr__fig--split img{width:100%;height:100%;object-fit:cover}
.hy-narr__end{margin:clamp(3rem,7vh,5rem) 0 0;text-align:center;
  font-size:clamp(1.2rem,3vw,2.3rem);line-height:1.2}

/* the plan's own pairing line, fixed under the Day 4 cards */
.hy-pair__line{font-size:1rem}

/* hero furniture (re-declared after the shake-hero block was removed) */
.hy-hero__kicker{position:relative;z-index:3;margin:0 0 clamp(1.6rem,4vw,2.8rem);
  font-size:.63rem;letter-spacing:.3em;text-transform:uppercase;
  color:var(--h-ink-faint);font-weight:500}
.hy-hero__scroll{position:absolute;z-index:3;bottom:1.6rem;left:50%;transform:translateX(-50%);
  font-size:.55rem;letter-spacing:.26em;text-transform:uppercase;color:var(--h-ink-faint);
  display:flex;flex-direction:column;align-items:center;gap:.5rem}
.hy-hero__scroll i{width:1px;height:34px;background:linear-gradient(180deg,var(--h-ink-faint),transparent)}
@media (max-width:680px){
  .hy-hero__kicker{font-size:.55rem;letter-spacing:.22em}
  .hy-hero__title .hy-endline{font-size:clamp(1.6rem,7.4vw,2.4rem)}
}

/* ============ MOTION BEATS · five tiles, replayable ============ */
.hy-grid--5{grid-template-columns:repeat(5,1fr)}
@media (max-width:1100px){.hy-grid--5{grid-template-columns:repeat(3,1fr)}}
@media (max-width:640px){.hy-grid--5{grid-template-columns:1fr 1fr}}
button.hy-beat{width:100%;text-align:left;font:inherit;color:inherit;position:relative}
.hy-beat__hint{position:absolute;top:.8rem;right:.9rem;font-size:.5rem;letter-spacing:.16em;
  text-transform:uppercase;color:var(--h-ink-faint);opacity:0;transition:opacity .35s}
.hy-beat:hover .hy-beat__hint,.hy-beat:focus-visible .hy-beat__hint{opacity:1}
.hy-beat:hover{border-color:var(--h-gold)}
.hy-beat.is-replay .hy-beat__d{animation:none}

/* getting closer — they approach, touch, and hold */
.hy-beat[data-beat="approach"] .hy-beat__d--g{animation:hyNearG 3.4s var(--ease) infinite}
.hy-beat[data-beat="approach"] .hy-beat__d--c{animation:hyNearC 3.4s var(--ease) infinite}
@keyframes hyNearG{0%{transform:translateX(-24px)}44%,62%{transform:translateX(6px) scaleX(1.14)}90%,100%{transform:translateX(-24px)}}
@keyframes hyNearC{0%{transform:translateX(24px)}44%,62%{transform:translateX(-6px) scaleX(1.14)}90%,100%{transform:translateX(24px)}}

/* ============ PRODUCT · interactive split bottle ============ */
button.hy-phase{width:100%;font:inherit;color:inherit;display:block}
.hy-phase--water{text-align:right}
@media (max-width:860px){.hy-phase--water{text-align:left}}
.hy-split__pack{position:relative}
.hy-split__lens{position:absolute;left:0;right:0;pointer-events:none;border-radius:6px;
  opacity:0;transition:opacity .45s var(--ease),box-shadow .45s var(--ease)}
/* bands measured off product-pack.webp: cap 2–35%, gold oil 39–57%, frosted water 58–90% */
.hy-split__lens--oil{top:39%;height:18%;
  background:linear-gradient(180deg,rgba(254,155,6,.4),rgba(254,225,95,.2));
  box-shadow:0 0 0 1px rgba(203,106,3,.5),0 0 26px rgba(254,155,6,.5)}
.hy-split__lens--water{top:58%;height:32%;
  background:linear-gradient(180deg,rgba(120,168,190,.28),rgba(214,226,223,.14));
  box-shadow:0 0 0 1px rgba(94,139,170,.45),0 0 26px rgba(140,180,200,.45)}
.hy-split.is-oil .hy-split__lens--oil,
.hy-split.is-water .hy-split__lens--water{opacity:1}
.hy-split.is-oil .hy-phase--water,
.hy-split.is-water .hy-phase--oil{opacity:.42;transform:none}
.hy-phase{opacity:1;transition:transform .5s var(--ease),box-shadow .5s var(--ease),opacity .45s var(--ease)}
.hy-split.is-oil .hy-phase--oil,
.hy-split.is-water .hy-phase--water{transform:translateY(-6px);box-shadow:0 20px 48px rgba(26,23,20,.12)}
.hy-split__hint{margin:1.4rem 0 0;text-align:center}
#hySplitCap{transition:color .35s}
.hy-split.is-oil #hySplitCap,.hy-split.is-water #hySplitCap{color:var(--h-amber)}

/* ============ SCRIPT · beat navigator ============ */
.hy-timeline{display:flex;align-items:center;gap:1rem;margin-top:2rem;
  padding:.85rem 1.1rem;background:var(--h-cream);border:1px solid var(--h-line-soft);border-radius:99px}
.hy-timeline__lab{flex:0 0 auto;font-size:.55rem;letter-spacing:.2em;text-transform:uppercase;
  color:var(--h-ink-faint);font-weight:600}
.hy-timeline__track{display:flex;gap:.3rem;overflow-x:auto;flex:1;padding-bottom:2px;
  scrollbar-width:none;-ms-overflow-style:none}
.hy-timeline__track::-webkit-scrollbar{display:none}
.hy-tchip{flex:0 0 auto;padding:.4rem .72rem;border-radius:99px;background:var(--h-paper);
  border:1px solid var(--h-line-soft);font-size:.62rem;font-weight:600;letter-spacing:.03em;
  font-variant-numeric:tabular-nums;color:var(--h-ink-soft);white-space:nowrap;
  transition:background .3s,color .3s,border-color .3s,transform .3s var(--ease)}
.hy-tchip:hover{transform:translateY(-2px);border-color:var(--h-gold);color:var(--h-ink)}
.hy-tchip.is-active{background:var(--h-ink);border-color:var(--h-ink);color:var(--h-yellow)}
@media (max-width:640px){.hy-timeline__lab{display:none}}

/* ============ CAMPAIGN THOUGHT · proof strip reveal ============ */
.hy-proof__cell,.hy-proof__mark{opacity:1}
html.hy-anim .hy-proof.is-seq .hy-proof__cell,
html.hy-anim .hy-proof.is-seq .hy-proof__mark{opacity:0;transform:translateY(10px);
  transition:opacity .6s var(--ease),transform .6s var(--ease)}
html.hy-anim .hy-proof.is-seq.is-on .hy-proof__cell,
html.hy-anim .hy-proof.is-seq.is-on .hy-proof__mark{opacity:1;transform:none}
.hy-proof.is-seq.is-on > *:nth-child(1){transition-delay:0s}
.hy-proof.is-seq.is-on > *:nth-child(2){transition-delay:.16s}
.hy-proof.is-seq.is-on > *:nth-child(3){transition-delay:.3s}
.hy-proof.is-seq.is-on > *:nth-child(4){transition-delay:.46s}
.hy-proof.is-seq.is-on > *:nth-child(5){transition-delay:.6s}

/* the plan's own brief, shown under the bespoke pairing idea */
.hy-mixer__note{margin:.9rem 0 0;padding-top:.9rem;border-top:1px solid var(--h-line-soft);
  font-family:var(--ff-sans);font-size:.78rem;line-height:1.55;color:var(--h-ink-faint)}
.hy-mixer__note:empty{display:none}