Brand Campaign · Mock
Oreo Golden
"Still Golden"
The original Oreo kids grew up — now 18–30, with deadlines, EMIs and LinkedIn profiles.
0
Age of the audience nobody targeted
0
Interwoven stories of adult moments
∞
Inner children waiting to be remembered
01 — The briefThe original Oreo kids grew up.
A whole generation grew up twisting, licking and dunking — and started leaving their inner child behind. Oreo Golden is for them.
It holds up a mirror and says: "that kid is still in there. Don't lose them."
The tagline"Bada ho gaya hu par
feel toh wahi hai."
WeeklyGolden Fridays
One nostalgic activity each Friday — colouring, cartoons, old games.
Series#StillGolden
Creators share childhood hobbies they never outgrew.
03 — InteractiveThe Golden Oreo
Report Card.
Generate your own Inner Child Report Card — graded on how well you've held on to your inner child.
Try it →
THE GOLDEN OREO
REPORT CARD
Date —
- Spontaneous JoyB+
- Doing Nothing ProductivelyC
- Laughing For No ReasonA
- Twisting Before LickingA+
Overall Inner Child GradeB+
* A mock campaign, created as a portfolio exercise.
Brand Analysis
Mokobara
They turned luggage into something people want to be seen with.
0
Brand value built since 2020
0
Extra IndiGo luggage — a real benefit
0
Founded — spotting an open gap
01 — What they get rightThey didn't sell bags. They sold movement.
#GoingPlaces portrays consumers as people who keep moving forward. The IndiGo collab baked in a real functional benefit.
02 — Where I'd take itOwn travel itself — not just the bag.
A #GoingPlaces Guide by real travellers — unexplored places, underrated routes. The bag sells itself after that.
The bigger picturePeople buy the version of themselves that owns those things. That's real brand building.
Brand Analysis
Jacquemus
Every luxury brand looks untouchable. Simon decided to look deeply human.
0
Age Simon started the brand
0
Search spike in a single day
01 — What they get rightFun is a legitimate luxury strategy.
The CGI bags-on-wheels clip sent searches up 900% in a day. The Bambino sold out.
Room to growThe one thing missing is community — millions follow, but there's no place to belong. Go deeper, not just bigger.